The Craftsman / CA

Design Manager  | Media & Entertainment, Technology

King & Partners / NY

Art Director | Performance Marketing

Common Thread / CA

Multimedia Design Manager | Performance Marketing

Kroenke S&E / CO

Multimedia Designer  | Denver Nuggets & Colorado Avalanche

  • Intentional Composition

  • Immersive Storytelling

  • Inclusive Representation

  • Performance Driven

  • Engaging Motion

Design Approach

  • Embrace Strategic Learning

  • Support Creative Freedom

  • Facilitate Collaboration

  • Celebrate Authenticity

  • Empower Leadership

Team Initiatives

Experience

Motion Design

Sports

HTML5 Animation

Digital Advertising

Content Strategy

Email Campaigns

Client Management

Landing Pages

Team Leadership

Website Design

Brand Development

Paid Social

Performance Marketing

Paid Search

Food & Beverage

Visual Design

Fashion

Industries

Media & Entertainment

Hospitality

Financial Institutions

Health & Wellness

Real Estate

Hello…


I'm Jen, an Art Director based in Grand Rapids with over 10 years of experience.

With a strong background in performance marketing, I specialize in leading creative teams to new heights, crafting compelling brand stories, and producing high-impact campaigns for multimillion-dollar brands. I’ve worked with a wide range of clients—from financial institutions and luxury hotel brands to global labels like Disney & The Denver Nuggets. My focus is always on understanding the audience and delivering designs that truly resonate with them.

With an unwavering love for designing intricate, imaginative, and contemporary experiences, I leave no stone unturned in my craft. Whether you need a visually stunning campaign, a top-to-bottom revamp of your creative process, or a cohesive brand identity, I am committed to creating lasting impressions.