The Craftsman / CA
Design Manager | Media & Entertainment, Technology
King & Partners / NY
Art Director | Performance Marketing
Common Thread / CA
Multimedia Design Manager | Performance Marketing
Kroenke S&E / CO
Multimedia Designer | Denver Nuggets & Colorado Avalanche
Intentional Composition
Immersive Storytelling
Inclusive Representation
Performance Driven
Engaging Motion
Design Approach
Embrace Strategic Learning
Support Creative Freedom
Facilitate Collaboration
Celebrate Authenticity
Empower Leadership
Team Initiatives
Experience
Motion Design
Sports
HTML5 Animation
Digital Advertising
Content Strategy
Email Campaigns
Client Management
Landing Pages
Team Leadership
Website Design
Brand Development
Paid Social
Performance Marketing
Paid Search
Food & Beverage
Visual Design
Fashion
Industries
Media & Entertainment
Hospitality
Financial Institutions
Health & Wellness
Real Estate
Hello…
I'm Jen, an Art Director based in Grand Rapids with over 10 years of experience.
With a strong background in performance marketing, I specialize in leading creative teams to new heights, crafting compelling brand stories, and producing high-impact campaigns for multimillion-dollar brands. I’ve worked with a wide range of clients—from financial institutions and luxury hotel brands to global labels like Disney & The Denver Nuggets. My focus is always on understanding the audience and delivering designs that truly resonate with them.
With an unwavering love for designing intricate, imaginative, and contemporary experiences, I leave no stone unturned in my craft. Whether you need a visually stunning campaign, a top-to-bottom revamp of your creative process, or a cohesive brand identity, I am committed to creating lasting impressions.